Our mobile network run by YouTubers made £millions

EE

Brief

To drive trial of PAYG Sims amongst young data hungry people

Solution

We created the EE Limited Edition SIMs project, which enabled influential YouTube ambassadors to create their own limited edition SIM experience for their fans. By collaborating directly with the talent we created an authentic and desirable product for their fans who loved the idea of being texted by their heroes.

Results

Over 55,000 new customers

Smart, collaborative, focused

Spencer McHugh, Marketing Director, EE