Fast Art smashed the global box office record

Universal

Brief

Drive record box office sales and pre-bookings

Solution

Limited edition “money can’t buy” fan art to drive pre-bookings around the world. Globally renowned graffiti artists were commissioned to create a collection of twelve bespoke pieces.

Results

Smashed global box office records and activated in 52 markets with 37 languages - the largest uptake in Universal history. Online promotions included a cinema exhibition.