Our magazine for Merchant’s Heart on sale now

Lucozade Ribena Suntory

Brief

To make Merchant’s Heart, a line of premium spirit enhancers, an essential part of drink culture

Solution

We created KANPAI! magazine as a brand property to sit independently alongside Merchant’s Heart.

The aim of KANPAI! is to celebrate and inspire the craft, culture and artistry of bartending.

KANPAI! includes a series of unique features targeted at the drinks industry. You can find everything from a stylish photo-shoot with some of the biggest bartenders in London, to a comic strip on the carbonation of Merchant’s Heart, to a life shoot of cocktails as works of art, just to name a few.

Results

KANPAI! launched on April 18th with a party in Soho with over 180 attendees. As the project is very new, come back soon for more results!