Money Talks increased engagement by 500%

first direct

Brief

Engage the next generation of financially active millennials to raise awareness and relevance of first direct amongst new audiences

Solution

EARN Studios created Money Talks – a fun initiative to get people talking about money; because the more open we are about money, the better we are with it. We created a series of humorous films in partnership with Very British Problems and used social influencers to spread the word and kick start those awkward money conversations.

Results

first direct saw a 500% increase on view through rates and audience engagement. The film received over 400,000 views over a variety of media channels.