PopWorks Studios achieved the highest ad recall for PepsiCo

PepsiCo

Brief

Launch Pop Works in an innovative way to a ‘connected millennial’ audience

Solution

Life is serious, popcorn isn’t. That’s why we launched much more than just a product but an entertainment brand on a mission to create pops of entertainment brought to you by Pop Works Studios. Our first creation saw Pop Works Chief Inventor and vlogger, Simone Giertz, create the Pop Works Popcorn Party Server. Check out the film here

Results

Pop Works became the No.2 popcorn brand on the market in its first week. In addition, 90% of sales volume was incremental to the category, and ROI for engagement & recall rates is the highest amongst any PepsiCo brand to date.