Our drone race earned 1 billion impacts

Qualcomm

Brief

Qualcomm asked us for help demonstrating the groundbreaking power of their technology. So, what did we do? We launched the first ever drone race at Wembley Stadium.

Solution

Working together with ERSA (the European Rotor Sports Association) we created an event that brings fans closer to the action of Drone Racing.

Marrying the technologies of Qualcomm’s Snapdragon chip with EE 4Gee Action Cams over EE’s 4G network at the world famous Wembley Stadium, selected industry journalists were invited to experience the race as if they themselves were the pilots.

Results

1 billion media impacts

Very innovative, driven, lean, agile and fun inventors that get the job done

Andrew Garrihy, VP Marketing, Qualcomm