Don't tell a story, be the story

Co-authored by our founder Jamal Benmiloud, Brand Love takes you on a journey around the world in search of businesses well-adapted to the digital age; that build multi-billion dollar market caps without significant sums spent on advertising; and defy the expectations of both investors and their category by breaking the rules.

Monster Energy has become the most successful energy drinks business in the US with a market cap of $35billion, without a single dollar spent on advertising.

When Chinese mobile brand Xiaomi, the world’s most valuable tech start up with a valuation of over $50bn, launched their new tablet it sold out in 2.7 seconds.

LEGO continues to defy critics and analyst expectations selling billions of dollars of analogue toys in the digital age.